Applications
Cloud computing can check piracy of software
NEW DELHI: Cloud computing is the best way to beat piracy of computer software which affects 65 per cent of the aggregate software market.
Microsoft Chief Executive Officer Steven A Ballmer said this was because unlike other programmes that required use of DVDsetc., intellectual property was interwoven with the software and therefore could not be copied.
This would also help entertainment devices in protection of intellectual property, he said.
Ballmer was addressing a press meet to underline the importance of India in its overall cloud services strategy and announce the launce of Windows Azure.
Cloud services are estimated to create 300,000 jobs in India. NIIT is launching a training programme and Microsoft has also tied up with Cognizant who have developed solutions to enable implementation, CDC Software who has rolled out the Cloud versiojn of CDC Response, and the Indian Institute of Science in Bangalore which is launching an application on Azure to study resource allocation constructs.
Windows Azure is a cloud services operating system that serves as the development, service hosting and service management environment for the Windows Azure platform. Windows Azure provides developers with on-demand compute and storage to host, scale, and manage web applications on the internet through Microsoft® datacenters.
It supports multiple languages and integrates with existing on-premises environment. To build applications and services on Windows Azure, developers can use their existing Microsoft Visual Studio expertise. In addition, Windows Azure supports popular standards and protocols including SOAP, REST, XML, and PHP.
Cloud computing is Internet-based computing, whereby shared resources, software and information are provided to computers and other devices on-demand, like the electricity grid.
It is a paradigm shift following the shift from mainframe to client–server that preceded it in the early 1980s. Details are abstracted from the users who no longer have need of expertise in, or control over the technology infrastructure “in the cloud” that supports them. Cloud computing describes a new supplement, consumption and delivery model for IT services based on the Internet, and it typically involves the provision of dynamically scalable and often virtualized resources as a service over the Internet. It is a byproduct and consequence of the ease-of-access to remote computing sites provided by the Internet.
Applications
Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
