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Cloud- based Internet platform NimbleTV launched
MUMBAI: NimbleTV, the cloud-based subscription-based TV platform that seeks to provide customers to access television content from anywhere on any device, has launched its beta service.
The company will announce exact pricing when it launches the product to the public in the next few months.
The service is a global platform beginning with TV offerings from the US and India, and will subsequently roll out to other countries.
NimbleTV CEO Anand Subramanian, “NimbleTV is based on the simplest idea: customers should be able to access the TV they pay for wherever they happen to be. Today, the groundbreaking technology behind our service makes ‘TV everywhere‘ a reality – with more options, high-quality viewing on any device, watchable from anywhere. Our model is predicated on the belief that providers and content producers should be paid. NimbleTV is a solution that‘s both consumer friendly and industry friendly.”
NimbleTV sets customers up with their own subscription agreements with TV providers that NimbleTV supports. Customers make payments directly to their providers with NimbleTV acting as a payment service.
In addition to local coverage, NimbleTV includes all cable channels, depending on which package a customer selects. The service has more than 10,000 hours of digital recording. There is no box to buy or equipment to set up. NimbleTV has built-in social features that enable customers to easily follow and record what their friends like to watch on TV.
Beta users will have access to a TV subscription package with more than two dozen channels, with more added during the beta period. The NimbleTV price will include the provider subscription at cost, plus a small fee for services such as subscription set up and management, the advanced functionality of portability and industry leading DVR capabilities.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
