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China Digital TV to invest in online video firm OpenV
MUMBAI: China Digital TV has made a joint investment in OpenV China, an online video company, alongside one of OpenV’s existing shareholders.
Subject to the satisfaction of certain conditions, the aggregate amount of China Digital TV’s investment will be up to $14.5 million, consisting of consideration for an initial equity investment, a convertible loan to OpenV and consideration payable upon the potential exercise of a warrant to purchase additional shares of OpenV.
Assuming the full conversion of the convertible loan into OpenV’s shares and the full exercise of the warrant, China Digital TV’s equity interest in OpenV would be approximately 25 per cent to 31 per cent, subject to certain performance adjustment mechanisms. China Digital TV has the right to appoint two directors to OpenV’s seven-member board of directors.
The aggregate amount of the investment from both investors will be up to $17 million in cash. Founded in 2006, OpenV’s interactive web TV platform employs advanced online video technology to provide users with personalized video content services.
OpenV currently has entered into cooperation agreements with more than 40 of China’s TV stations, including six strategic content partners – CCTV, Beijing TV, Shanghai Media Group, Phoenix TV, Hunan TV and China Entertainment TV. OpenV offers 578 online TV channels and owns millions of hours of licensed video content. As of the end of 2009, OpenV’s daily average traffic reached more than 55 million page views, 40 million video views and 8 million unique visitors.
Says China Digital TV chairman, CEO Jianhua Zhu, “This investment is in line with China Digital TV’s long term strategy to create and market products that allow consumers to conveniently access high quality content anywhere, anytime. As the trend towards network convergence in China continues to accelerate, we expect to see the benefits of this cooperation as well as exciting opportunities to provide consumers with new ways to access high-quality video content.”
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
