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Ceva & Astri in alliance to develop new generation multimedia for Hong Kong & China
MUMBAI: Ceva, Inc., the California-headquartered licensor of digital signal processor (DSP) cores, multimedia and storage platforms to the semiconductor industry, and Hong Kong Applied Science and Technology Research Institute Company Ltd (Astri) have announced the Ceva-TeakLite DSP and associated multimedia software. The software will be developed into a fully integrated, low power audio SoC platform solution.
This is one of the projects driven by Astri IC Design Group‘s Multimedia Platform (MMP) initiative. The mission of MMP is to enable a platform-based solution with comprehensive video/audio codec Intellectual Properties (IP) for semiconductor companies in Hong Kong and Greater China. This solution is for developing a cost-effective SoC for a wide range of multimedia applications, including portable multimedia players and IPTV, informs an official release.
The Ceva-TeakLite‘s unique feature, which combines optimal performance and complete audio and imaging codec software, is the key factor for Astri‘s decision to licence the DSP. Using a single source for both the DSP and the software, the platform offers Astri the benefit of a highly optimized system that delivers power and performance advantages, and ease-of-integration — all crucial factors in the successful development of a product for the highly competitive portable multimedia markets, the release further informs.
“By collaborating with a world-class IP company like Ceva, we are able to provide state-of-the-art technologies for manufacturers that compete at the highest level within the semiconductor industry,” says Astri IC Designs Group VP and R&D director Raymond Chiu.
“Partnering with Astri is of significant importance to our expansion strategy into the growing semiconductor industry in Greater China,” says Ceva CEO Gideon Wertheizer. “Astri‘s relationship with local China-based fabless companies and proven track record in IP deployment provide an excellent platform from which we can deliver our Ceva-TeakLite DSP and multimedia software in highly optimized and affordable solutions to the portable multimedia markets.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
