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Cellular Association welcomes central advisory to state govt on mobile towers
NEW DELHI: The Cellular Operators Association of India has welcomed the advisory sent by the Department of Telecommunications to state governments on mobile tower guidelines, saying the norms clearly segregate emission aspects from structural requirements.
The DoT has asked the states to refrain from sealing mobile towers or disconnecting power supply to them without the permission of its unit, TERM cell, on account of radiation related issues.
COAI director general Rajan S Mathews said in a statement: “We are working closely with the DoT to ensure that all safety norms are made universal and fears of the public about the telecom towers are removed”.
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He said the positive aspect of the guidelines is a clear distinction and segregation of emission (EMF) aspects from structural requirements. “The new guidelines have clearly stated that EMF aspects, compliance of RF exposure field emissions, issues related to SACFA, licence etc are to be handled solely by the DoT‘s TERM Cells,” it added.
COAI said the guidelines encourage a nominal one-time fee, single window clearance, and electricity connection on priority for mobile towers.
“These are welcome steps for the industry which has been contending with a complex system and procedural delays which are hindrance towards the much required development of telecom infrastructure in the country,” it added.
India has already implemented stricter radiation norms than are followed by other countries, DoT officials said.
Industry representatives maintain that due to the lack of awareness on radiation, people object to the installation or working of mobile towers.
Around 5,000 towers in Delhi and Mumbai were termed illegal by local authorities and shut down.
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
