Applications
CBS-TWC in a tiff over digital services
MUMBAI: The blackout dispute between CBS and Time Warner Cable has shifted from the TV set to the tablet.
|
In their latest heated exchange, TWC claims that CBS wants to charge higher fees while shortchanging it on digital programming rights that it “has provided to others.”
CBS contends that the cable-TV outfit is aiming to get digital rights for free or inhibit licensing deals with newer online rivals like Netflix and Amazon.
The battle between the two companies, which has left CBS-owned TV stations dark in New York and other cities, underscores how the demand for digital rights, including the ability to watch shows on tablets and other mobile devices, is overshadowing the traditional cable bundle.
On Monday, TWC honcho Glenn Britt offered to end the five-day blackout and pay a higher rate – $2 a month per subscriber, up from $1 now – in exchange for video-on-demand and digital rights to CBS and Showtime programming under the terms of their old contract.
|
In response, CBS head Les Moonves argued that the terms of the 2008 deal no longer apply.
“Those terms and conditions, better known as rights, were established in 2008,” Moonves wrote in his rebuttal. “That was before the introduction of the iPad. Netflix was still doing little but mailing out DVDs. Amazon was known simply for selling books.”
Moonves wants to protect future digital revenue and doesn‘t want TWC limiting his ability to sell shows such as The Big Bang Theory to whomever he sees fit.
For its part, TWC wants to protect its turf. It doesn‘t want CBS giving Amazon preferential treatment to air shows such as miniseries Under the Dome if it‘s paying huge fees to carry CBS, according to those familiar with the talks.
As one cable executive told The Post, “The program guys want all the Amazon revenue to be incremental, and the cable guys are saying we‘re not doing that anymore. We want to compete and offer the same experience.”
Applications
Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
