Applications
CBS launches ipad app for ’60 Minutes’
MUMBAI: US broadcaster CBS has announced that its news show, 60 Minutes,is now available on iPad and is the first primetime news magazine to have its own stand-alone application for the hand-held device.
Content from the television broadcast and its many online features will be offered on the new app, now available for $4.99 from the App Store or at www.itunes.com/appstore.
60 Minutes executive producer Jeff Fager said, “It is an exciting new way to watch our stories. I love everything about it-the way the app looks, the way the stories play, and the fact that viewers can watch them anytime they want.”
CBS Mobile senior VP, GM Rob Gelick said, “The 60 Minutes app takes full advantage of the generous screen size and unique features of the iPad, including high quality video. The app allows fans to extend their engagement with 60 MINUTES on a format that is easy to navigate and highly visual.”
The 60 Minutes iPad app delivery video and text versions includes weekly previews, segments, web extras and clips. It also features new original content from the 60 Minutes online series 60MinutesOvertime.com, where users can experience a behind-the-scenes look at the production of 60 Minutes stories and view archival segments directly related to the week‘s headlines.
iPad users of the app will also be able to search 60 Minutes‘ archive for stories from the present or past seasons and be able to browse segments by categories such as Newsmakers, Politics, Health and Science, Business, Sports, and Entertainment. The content is also searchable by correspondent name.
CBS Mobile and Treemo Labs partnered to develop the 60 Minutes app. The content is delivered over WiFi and 3G networks to ensure the optimal viewing experience, no matter how users are connected.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
