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CBS, Amazon in digital video licensing agreement
MUMBAI: US broadcaster CBS and online retail major Amazon.com have announced a non-exclusive licensing agreement that will enable Amazon customers to stream television shows from CBS‘s vast library.
The terms of the deal were not disclosed.
Amazon Prime customers will be able to instantly watch thousands of episodes from the CBS library at no additional cost to their membership. With the deal, Amazon will add 2,000 episodes to grow the total number of Prime instant videos to more than 8,000 movies and television shows, and offer full seasons for 18 popular television series, including ‘The Tudors’, ‘Numb3rs’, ‘Medium’, the complete ‘Star Trek’ franchise, ‘Frasier’ and ‘Cheers’.
Starting this summer, dozens of CBS shows will also become available to Amazon Instant Video customers.
Amazon.com CEO Jeff Bezos said, “Our new deal with CBS makes Amazon Prime even better for customers. We‘re excited to add thousands of popular CBS programmes to our already great selection, all of which stream at no additional cost to Amazon Prime members.”
CBS president, CEO Leslie Moonves said, “Amazon has created one of the most popular consumer marketplaces in the world, and we are very pleased to make these titles available to their Instant Video and Prime customers. This new agreement represents another meaningful way for us to realize incremental value for CBS‘s content.”
Amazon Instant Video is a streaming video service that offers customers more than 90,000 movies and television shows available to purchase or rent, and with this CBS content included, will offer more than 8,000 movies and television shows included at no additional cost with an Amazon Prime membership.
Customers can instantly watch movies and television shows from Amazon on a Mac, PC or directly on television with any of the 300 compatible devices.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
