Applications
Cartoon Network launches augmented reality app
MUMBAI: Cartoon Network has launched a new augmented reality (AR) application created for its Generator Rex series.
The kids channel says this application will give kids an unprecedented chance to check if their bodies are hosting nanites — microscopic machines.
In Asia Pacific the application is available online now, and is planned to further extend on mobile and on-the-ground over the coming months, to allow viewers the opportunity to experience the technology first hand.
Developed by Total Immersion, the animation used in the AR application allows the user to move close up and away from the computer screen and provides 360-degree views.
Augmented reality is the term for a camera-enhanced view of a physical real-world environment, where virtual elements are merged with the real-life scene, creating a mixed reality of virtual elements and the real world. Users of Cartoon Network‘s application will need a computer, webcam and speakers.
Kids can participate and test themselves for nanites – which in the series have invaded every living being – in an exciting way. Log on to the Cartoon Network website to start the scan. The little ones can then load the resulting videos on to YouTube or Facebook to share with their friends.
The augmented reality application is available through Cartoon Network‘s online destinations in two levels.
Turner Broadcasting System Asia Pacific VP Lucien Harrington said, “The Generator Rex augmented reality application sets a new standard in how kids can actually become part of the stories and adventures that defines Cartoon Network. We are always looking to innovate and find ways that can animate kids‘ lives and this ground-breaking initiative delivers on that promise.”
“Generator Rex‘s web activation has taken the traditional online experience and made it even more exciting. This is great news for kids, fans and collectors of the Cartoon Network property who can now get to see, interact with, and even record movies with, their favorite heroes,” said Philippe de Passorio from Total Immersion.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
