Applications
Cartoon Network boosts digital presence with app for kids
MUMBAI: Following the launch of live-streaming that allows viewers to watch its content live, whenever and wherever, US kids broadcaster Cartoon Network has added an app for iOS that will allow kids to watch television and play games simultaneously.
CN 2.0, a new version of the Cartoon Network app, is now available on the iPhone, iPod touch and iPad, bringing a feature to the mobile marketplace.
The new app includes features and content from the original video app, plus exclusive games and collectibles. Engaging the power of the iPad, the revolutionary user interface allows fans to watch videos and play games simultaneously, or swap seamlessly between the two just by rotating the device.
The iPhone and iPod touch versions include all the same content and also allows users to watch and play in the same app, although not simultaneously. The new Cartoon Network app will continue to be free to download.
Turner‘s Animation, Young Adults and Kids Media division president, COO Stuart Snyder said, “In continuing our efforts to make sure our viewers are enjoying Cartoon Network content, whenever and wherever, it is always our goal to make their experience unique and exciting. CN 2.0 is an innovative and fun new enhancement to the Cartoon Network app that is like no other in the marketplace.”
Cartoon Network VP digital Chris Waldron said, “The viewing habits of kids are changing every day and they are using mobile devices and tablets more than ever. We know they love our shows and games and have observed them participating in both simultaneously, yet on different platforms. It just made sense to bring all that together into an experience they can‘t find anywhere else but at Cartoon Network.”
Along with the network‘s shows on the go, including ‘Adventure Time‘ and ‘Ben 10‘, Cartoon Network 2.0 will include new games available only on the app, such as Adventure Time‘s “Adventure Masters” and Ben 10‘s “Null Void: Escape Velocity.”
Games and video are further integrated in the DNA Lab, a feature that lets users build virtual collector cards from resources they earn by watching episodes and playing games in the app. Cartoon Network 2.0 also includes show clips and gives fans access to the Cartoon Network programming schedule.
Cartoon Network Digital oversees the management and production of content for the channel‘s official site, CartoonNetwork.com.
Applications
Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
