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Cartoon Network, Activision partner for ‘Generator Rex’ game
MUMBAI: Cartoon Network Enterprises (CNE), the global licensing and merchandising arm of the children‘s television network, has announced that it has partnered with Activision Publishing, a developer, publisher and distributor of interactive entertainment and leisure products.
The partnership will create the first-ever interactive title for the series, Generator Rex. The untitled game will be based on the series that stars Rex, a 15-year-old super agent who has the ability to grow incredible mechanical weapons and vehicles from his own body, and is scheduled to be released in the US next year for the Wii, PlayStation3 computer entertainment system, Xbox 360 video game and entertainment system from Microsoft, Nintendo DS, and PlayStation Portable system. This marks the first partnership between the two companies.
CNE senior VP Christina Miller says, “Since its strong broadcast debut, Generator Rex continues to perform as a top-rated programme on Cartoon Network and has both resonated with fans and shown great potential in the consumer products space.
“Together with Activision, we look forward to creating an interactive game that brings to life the action and fun of the series through an immersive, top-notch video game that allows fans to become Rex and operate his many weapons.”
Activision‘s David Oxford says, “We are thrilled with the early success that Generator Rex is having on Cartoon Network and excited to begin development on what we think will be a must have video game in the fall of 2011. Cartoon Network is a great company with great properties and we look forward to bringing the fans of Generator Rex a first-class gaming experience.”
Activision joins a roster of partners for Generator Rex, which will debut next year with a full toy line from Mattel, the property‘s global toy partner, that includes action figures, playsets, role-play items, and more, and will be available across all tiers of retail. Also a line of party supplies featuring Generator Rex will be created by Hallmark, through a portfolio deal between the two companies.
CNE will also release the inaugural title in the Generator Rex home entertainment franchise on 19 October from Warner Home Video. DC Comics recently launched the first in a series of comic books based on the series.
The first season is airing on Fridays with replays on Saturday mornings. The network has committed to at least 40 episodes of the series.
The brand is also supported online that includes the Nanite Master game featured at CartoonNetwork.com that has had more than 6.9 million game plays since its launch in March as well as a show page and a Facebook fan page.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
