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Cable ops seek digitisation extension, Bombay HC to hear plea on 29 Oct
MUMBAI/NEW DELHI: Just three days before the four metros move towards digital cable, a clutch of cable operators will have their petition heard in the Bombay High Court on 29 October seeking extension on the ground that they need more time to get their networks up and running.
They will argue that digital set-top boxes (STBs) have not reached a large number of consumer homes and they are yet to get the channels from broadcasters for carrying on their cable networks for their subscribers to watch.
“We will seek for more time as 1 November is too short a period to sort out a myriad of issues. The STB penetration is not what the government is stating. We haven’t got the decoders from broadcasters. How can we run our businesses? There should be an extension of the digitisation deadline,” said Kuldeep Puri, a promoter of Hathway Bhawani Cabletel & Datacom.
Among the petitioners are the Puri brothers and Paresh Thakkar, both associated with Hathway Cable & Datacom. The operators are from the eastern suburbs of Mumbai like Chembur, Ghatkopar and Govandi.
“We have signed with IndiaCast and have finalised terms with OneAlliance and Media Pro Enterprise India. But the decoders have not reached us,” said Kuldeep Puri.
The petitioners want time so that new entrants would be given a fair opportunity to set up their independent ventures.
The Puri brothers are planning to set up an independent operation outside their joint venture with Hathway Cable & Datacom. They will have Ericsson as their digital head-end while Sumavision Technologies will provide the encryption solution. They own 12 per cent stake in Hathway Bhawani Cabletel & Datacom, according to data available till 30 September 2012.
“Our joint venture arrangement continues. Hathway has also agreed that we can go ahead and independently run our operations to tap other subscribers,” said Kuldeep Puri.
The government has claimed that the average percentage in the four metros of Mumbai, Delhi, Kolkata and Chennai had touched 85 per cent and goes up to 90 per cent if direct-to-home (DTH) is taken into consideration. Mumbai, according to the government, has achieved nearly 100 per cent digitisation. These figures, however, have been hotly contested by the cable operators. Other stakeholders also find it difficult to believe the government figures, though they are not open about it.
Thakkar has said that television sets going blank from 1 November may result in a law and order problem and also create a hazard for the operators.
The petition also says that there is still no clear picture on the monthly subscription bill of cable TV subscribers after the switch over to digital reception of cable television.
The government has mandated compulsory switch over to digital delivery of cable television from 1 November in the four metros of Mumbai, Delhi, Chennai and Kolkata.
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
