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Cable companies can’t block Dish Network, DirecTV: FCC
MUMBAI: In an unprecedented move, the Federal Communications Commission (FCC) has voted to prevent cable operators from blocking rival platforms access to their regional sports networks. In a 4:1 vote, FCC commissioners concluded that withholding regional sports programming violates the Cable Act and is anti-competitive.
Platforms like Verizon and AT&T, as well as satellite services like DirecTV and Dish have taken issue with cable giants like Comcast and Cablevision, maintaining that they have withheld their own local sports networks from rival services in a bid to gain a competitive advantage.
While federal law does require platforms to offer access to their own channels to other services at reasonable rates, there is a so-called ‘terrestrial loophole;‘ some platforms have taken the view that local feeds carried over cable lines and not over satellite can be exempt from FCC law.
Said Cablevision on the FCC ruling, “While we find the legal basis for the decision unfounded, we are pleased that the FCC recognized the value of Cablevision‘s local programming strategy and investments. Verizon and AT&T will not receive an FCC bailout that will allow them to capture News 12, MSG Varsity and other programming that we have developed for our customers.”
Verizon hailed the decision. Said Verizon‘s senior VP of federal regulatory affair Kathleen Grillo, “This is a big-time victory for television sports fans. The FCC‘s decision to make must-see regional sports programming, including high-definition feeds, presumptively available to competitors, puts viewers in the driver‘s seat. This ruling means that consumers will no longer have to stick with their incumbent cable provider in order to watch local teams in high definition.”
DirecTV also welcomed the FCC decision noting, “The FCC‘s order today eliminating the terrestrial loophole is a big win for consumers and fair competition in the marketplace.”
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
