Applications
BT selects Alcatel-Lucent’s Motive to support broadband expansion
MUMBAI: Motive, an Alcatel-Lucent company, has announced that UK telecom service provider BT has selected the Motive ServiceView Solution Suite to support its high-speed Internet, IPTV and VoIP services. Motive is a provider of customer experience management software for broadband and mobile data services, and BT already uses Motive tools to improve its service. However, this is the first deployment of the ServiceView™ Solution Suite in the UK.
ServiceView will deliver a unified triple-play customer care toolset for BT’s help desk representatives. Using ServiceView™, call center representatives have end-to-end visibility and control of broadband services, with automated problem analysis and resolution for BT’s network. BT aims to leverage the Motive ServiceView™ Solution Suite to empower it to quickly pinpoint customer issues and take corrective action on complex problems affecting their service.
Alcatel-Lucent will also provide BT with a complete set of services – encompassing installation, project management and software customisation and integration.
BT Customer Service MD Warren Buckley said, “As a major provider of broadband services in the UK, BT is known for providing excellent customer care. We believe that the Motive ServiceView Solution Suite will equip our customer service organization with the tools they need to continue delivering world-class support to our more than five million broadband subscribers. Our existing relationship with Motive technology gives us the confidence that ServiceView will help us achieve our cost reduction goals, while continuing our tradition of delivering a high-quality customer experience.”
ServiceView will also support BT customers during the nationwide rollout of YouView (formerly known as Project Canvas), an open, Internet-connected television platform built on common standards, by the UK’s terrestrial broadcasters BBC, Channel 4, ITV plc and communications companies Arqiva, BT and TalkTalk.
Alcatel-Lucent’s Motive Product Division VP, GM David Stevenson said, “We are witnessing an explosion in data traffic over both fixed and mobile networks, which is set to continue. Our aim is to work with BT to develop a customer support infrastructure that can manage, and even simplify, the expanding range of services and devices that run on these networks, while at the same time reducing operating expenses and improving their customers’ overall experience.”
The Alcatel-Lucent Motive portfolio is a key element of Alcatel-Lucent’s High Leverage Network architecture – a fully converged, scalable, next generation, all-IP multiservice infrastructure that enables operators to deliver traffic more
reliably, efficiently and at the lowest cost, while also leveraging the network to generate revenue from sophisticated managed services and applications.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
