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BSNL paints Rajdhani trains with 3G ads
NEW DELHI: In a major bid to reach more consumers, the state-owned Bharat Sanchar Nigam Ltd (BSNL) has tied up with Indian Railways and Peacock Media to promote its 3G services.
A three-month campaign has been launched as ‘BSNL 3G branded Rajdhani Trains’. This is a massive campaign in terms of visual area as well, since as much as 25,000 square feet of BSNL advertisement creative would be wrapped onto Rajdhani Express trains with a special quality vinyl approved by Research Design and Standards Organisation.
The campaign is targated to attract 15 million eyeballs negotiating 34 locations across 11 states.
The medium deliveries are 85,000 per day eye balls assured through the external vinyl wrap, while internal media are consumed by approximately 1,500 passengers per day. There are approximately 350 panels, 200 table tops and 400 brochure holders inside one train, along with audio jingles, announcements, contest and activation by in-train promoters which would create a great impact and engaging communication for the brand BSNL and its services.
The CSR imagery of BSNL would also gain strength because of the upgraded services experienced by the travelers, including cleaning and maintenance which are viewed to be bought by the BSNL 3G brand.
BSNL’s communication on the Rajdhani trains is focused on 3G services and entices the consumer to ‘get ready for a faster life’ by eye catchy visuals on fast gaming, music download, online movie streaming, video calling, live TV and high speed internet services on the move.
The campaign was launched with the start of the Chennai Rajdhani from the capital over the weekend.
Rajdhani trains connect all state capitals of the country with Delhi and are an ideal advertising medium to reach out to passengers in platforms and en-route audience effectively.
Rajdhani travelers fall under high affordability profile of consumers and hence strategically placed internal media engages them during the long duration of journey.
BSNL will take care for up-gradation, cleaning and maintenance of Rajdhani trains, which will also add on to CSR activity and to establish its BSNL 3G brand in the mindset of people.
BSNL has done a full train external vinyl wrap for the first time in India including internal media for captive visibility.
Routes being covered by this Rajdhani train are Delhi-Chennai, Delhi-Bangalore and Delhi-Thiruvananthapuram. Another Rajdhani train covering Delhi-Sealdah is also scheduled for launch shortly.
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
