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BroadCastAsia to integrate technologies experiencing content
MUMBAI: This year, BroadCastAsia will take place in Singapore from 15-18 June and will play on the theme, Integrating Technologies Experiencing Content.
The event will feature new 3D and digital signage technologies as well as digital and high definition equipment and integrated workflow solutions for the broadcasting, production and post-production industries. BroadcastAsia is organised by Singapore Exhibition Services (SES).
SES senior project manager Calvin Koh notes that the expectation is that BroadcastAsia will be bigger by 10 per cent compared with last year based on the exhibitor response. The spotlight within the 3D showcase will focus on various acquisition processes and streaming media platforms.
BroadCastAsia is projected to have 617 exhibiting companies. Another 1350 companies will be exhibiting at CommunicAsia. CommunicAsia will have 24 group pavilions including countries like the US, Canada, Belgium, Bangladesh, Australia, two from India and two from China. BroadcastAsia will have 10 group pavilions including the US, UK, Italy and Korea.
BroadCastAsia will have exhibitors from 42 countries while CommunicAsia will have exhibitors from 55 countries. Koh adds that BroadCastAsia will have at least 12 exhibiting companies from India compared with six last year. They include RSG Media Systems, Wasp3d and Monarch Innovative Technologies.
BroadcastAsia 2010 will also have an international conference. The speakers include Teamcast CTO Gerard Faria, Star India senior VP business systems and technology Larry Salmela and NHK Japan principal engineer Yoshimasa Chounan.
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
