Applications
Blackmagic Design announces Realtime 2K workflow
MUMBAI: Blackmagic Design introduced Multibridge Eclipse and HDLink Pro at NAB 2010.
Blackmagic Design introduced a new 2K SDI format that took advantage of the faster speed of 3 Gb/s SDI. This allowed real time capture and playback of 2K 2048 x 1556. This new 2K over SDI format allowed feature film work to be handled using the same easy workflows.
Since that time, Blackmagic Design has introduced a wide range of products with 3 Gb/s SDI and support for 2K. These models include DeckLink HD Extreme 2, DeckLink HD Extreme 3, Multibridge Eclipse, Multibridge Pro, HDLink Pro, HDLink Pro Optical Fiber, Studio Videohub, Broadcast Videohub, Enterprise Videohub, Mini Converter Optical Fiber and more.
With a current installed base of tens of thousands of customers using Blackmagic Design products that support 3 Gb/s and native 2K, all these customers will now be fully compatible with this new Sony HDCAM-SR deck with 2K for direct to tape capture and playback.
N2K SDI is an open format, and is published in Blackmagic Design operation manuals for products that support 2K. Any company can develop products that support 2K SDI allowing this exciting SDI film format to become widely adopted. This format will also be submitted to standards organisations for adoption.
Blackmagic Design’s DaVinci Resolve colour correction system has also been updated to include support for DeckLink HD Extreme 3, and now also supports native 2K colour grading direct to and from the new Sony HDCAM-SR deck. This allows end to end DI workflow for the first time with the ease of conventional video workflows. Now customers have an easy way to colour correct and edit in native 2K, and eliminate the slow and cumbersome file-based workflows.
Applications
Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
