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BigFlix offers Rahul’s Swayamwar on its VoD platform
MUMBAI: BigFlix.com, the video-on-demand website from the Reliance Big Entertainment stable, has announced the availability of NDTV Imagine’s show – Rahul Dulhaniya le Jayega.
BigFlix is offering all the episodes of the serial telecasted on television everyday. The episodes will be uploaded on the website regularly for the audience to watch them and be in sync with the happenings of the serial on a day-to-day basis.
The company has also created a microsite on the show – http://www.rdlj.bigflix.com, which will have additional content related to the serial. This will contain news, interviews, specials, profiles and pictures of the participating brides-to-be.
BigFlix.com Video-on-Demand business head Murtuza Kagalwala said, “The reality show segment has shown significant leap in terms of traffic to our website amongst the other content since times. To keep up the pace of excitement right from day one, we have the episodes available on our website on the very day of the serial (Rahul Dulhaniya…) being aired on television nationwide with captivating content related to the show and its participants, updated on a regular basis.”
Added NDTV Imagine VP marketing and communications Nikhil Madhok, “The response to season one encouraged us to bring Swayamvar Season 2 on BigFlix.com Video-on-Demand on the very first day of the show being aired nationwide on television. This will allow viewers from across the globe to watch the show anytime they want.”
BigFlix.com Video-on-Demand has access to all serials from NDTV Imagine like Ramayana, Rakhi ka Swayamvar, Pati Patni aur Woh and Oye It’s Friday. The website also has access to serials from other television channels like Zoom, NDTV Good Times, Star TV, Raj TV, Makkal TV and 9X.
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
