Applications
BigFlix launches Windows phone app
MUMBAI: Movie on demand service BigFlix has launched an app on Windows Phone, allowing users to access over 1000 movies.
The company has a catalogue of multi-lingual Indian movies and also hand-picked Indian films – within 15 days of its theatrical release. Films like ‘Jism 2‘, ‘Bodyguard‘ and ‘Fashion‘ can be watched at the user’s convenience – anywhere, anytime.
The BigFlix app can be downloaded free of cost by Windows Phone users by going to the Windows Marketplace and a simple clicking on the app.
Users can subscribe to watch full movies and the same logins would also work on PCs and laptops, Tablets and other smartphones.
“This is the first Indian video-on-demand app available on Windows Phone, featuring movies across languages Hindi, Tamil, Telugu, Malayalam and others in DVD like quality. With the launch of the new range of mobile devices – powered by Windows Phone, Microsoft is aiming to strengthen its position in the global smartphone market,” BigFlix said.
In the last year, mobile devices running on Windows Phone 7.5 have grown among smartphone users in India. The OS has been built to let users enjoy a multimedia experience on mobile devices, which is leveraged by apps like BigFlix.
BigFlix business head Shreyash Sigtia said, “Microsoft has set technical specifications for all their devices, which lend themselves well to high-quality content on all the smartphones powered by Windows Phone. With the mobile platform becoming popular with high-end smartphones users globally, BigFlix aims to fulfill the need gap of Indian movies on Windows Phone. I am sure that the BigFlix app will be able to achieve the same success it has witnessed on iOS and Android on the Windows Phone platform too.”
Microsoft India director – Windows Phone Business Group Vineet Durani said, “All of us love our daily dose of movies and Bollywood and BigFlix gives you yet another compelling reason to stay glued to your Windows Phone. With no ads and no breaks between you and the latest film; watching films via BigFlix is pure pleasure.”
Microsoft adds that Windows Marketplace has been growing with more than 100,000 apps in less than a year since the launch of the Windows Phone 7.5 in India.
Applications
Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
