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Bigadda.Com launches fitness reality show on Internet
MUMBAI: Bigadda.com, the youth networking platform from Reliance Big Entertainment, has announced the launch of Get Fit India, a first ever fitness reality show on the Internet.
For the eight-week reality show Get Fit India, auditions will be held across select Gold’s Gym outlets in five cities, Mumbai, Delhi, Bangalore, Kolkata and Mohali.
Bigadda.com head- marketing and revenue Mandar Natekar said, “We are excited to launch this first of its kind reality show on our platform. We received stupendous response to India Bike Rally and here we are with our second reality show Get Fit India for the young and enthusiastic India. With fitness being the most “in” thing today and social media being the fastest growing internet networking platform, we are confident that this show will not only entertain the participants of the show, but also ensure high engagement for all our users right from day one of the show.”
Participants need to log on and register on the microsite www.gfi.bigadda.com. The entries will need to be supported with photos and videos uploaded on the microsite. Jury members will select 30 participants on the basis of mix of health, weight and wellness quotient.
The participants will blog their experiences every day and also upload videos and photos on the microsite. This will showcase the journey of every participant all through the eight-week period on their way to attain their dream fitness goals. The programme will cover all important aspects of cardio workouts, weight training, exercise, nutrition and wellness. Users will have access to the daily experiences of these participants and help them vote for their favourite one.
The top 5 most voted participants will reach the final and battle it out to win the title of Get Fit India Champion. The grand prize is one year membership of Gold’s Gym along with Revital supply for one year and cash prizes.
The first runner-up will get six months membership of Gold’s Gym along with Revital supply for one year. The second runner-up will get a three month membership of Gold’s Gym along with Revital supply for one year.
Bigadda is the presenting sponsor, while Revital and Equal are the main sponsors and co-sponsors respectively.
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
