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Big FM partners OnMobile for M-Vas radio
MUMBAI: Big FM, the radio division of Reliance Media World, is partnering with telecom Vas (value added services) provider OnMobile Global in a move that will enable it to provide a mobile platform for its radio service.
Operating under the brand Big Mobile Radio, Big FM will give mobile users the option to listen to 17 multi-lingual specially programmed channels anywhere in India.
This service will also be available in select global markets including Malaysia, Singapore, UAE, Bangladesh, Sri Lanka and Indonesia which have large Indian communities.
The alliance will also enable Big Mobile Radio to expand from 45 cites to over 4500 cities and towns including rural areas in an ad-free format. This service will also allow users to listen to the programmed channels regardless of their location.
Big Mobile Radio will create special feeds for mobile listeners which include an assortment of entertainment options like songs, Bollywood entertainment, jock talk, humour, and health tips.
Reliance Media World business head – allied businesses Rabe T Iyer said, “We are excited to join hands with OnMobile. This partnership only strengthens Big FM’s endeavour to grow radio audiences both within India and the world over. Our effort is to reach radio to the deepest pockets of India, while growing the Indian diaspora overseas, giving them the flavour of radio from back home.”
OnMobile president and COO Sanjay Uppal added, “Using our innovations in technology we are happy to re-shape the radio medium from being a city-centered service to a global service accessible on any mobile.”
The operators who will offer the Big Mobile Radio service are yet to be announced.
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
