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Big CBS signs distribution deal with Big TV
MUMBAI: Big CBS Networks, the television joint venture between Reliance Broadcast Network and CBS Studios International, has announced its tie up with DTH service provider Reliance Big TV (RBTV).
As part of the deal, at launch, Big TV will distribute the three premium English entertainment channels christened Big CBS Prime, Big CBS Spark and Big CBS Love on its platform.
The channels will be launched next month. Big Broadcasting COO Ashutosh said, “With a reach of approximately 3 million digital television homes across India and cashing in on group synergies, Big TV was one of the most desirous and natural choices for Big CBS. Our endeavour is to reach the exclusive and best in line content of Big CBS, to maximum relevant audiences across the country and this partnership marks the beginning.”
Reliance DTH, IPTV CEO Sanjay Behl says, “The three Big CBS channels will offer an envious programme line up, with some of the flagship shows being telecast in India almost concurrent to that of the US. We are delighted to be the DTH and IPTV platform partners with Big CBS, who are leading a new revolution in English Television Entertainment in India.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
