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BBC World Service partners Zain to offer WAP content in Africa
MUMBAI: BBC World Service has joined hands with African mobile network operator Zain to provide access to BBC content via mobile internet.
As per the deal, Zain has added BBC World Service banners to nine of its mobile portals across the African continent.
Thus, users in Nigeria, Kenya, Burkina Faso, Ghana, Chad, Congo, Malawi, Sierra Leone and Uganda will be able to consume BBC World Service news and sports coverage via their mobile handsets, direct from the Zain portal homepage.
Founded in Kuwait, Zain has a commercial presence in 23 countries across Africa and the Middle East. The mobile network claims over 70 million active customers.
BBC World Service head of business development for Africa and Middle East Simon Kendall says, “We are always looking for ways to drive traffic to our news and sports sites, and this collaboration provides simple, one-click access from one of Africa‘s most popular mobile portals, increasing our reach across the continent.”
Zain Africa CEO Chris Gabriel adds, “This partnership with BBC World Service provides a valuable service to Zain users. BBC World Service has an important place in the hearts of people across Africa, and an unrivalled heritage in delivering impartial news and in-depth sports coverage to the continent, so we‘re delighted to enable our users to gain easy access to it.”
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
