Applications
BBC launches iPlayer Radio
MUMBAI: UK pubcaster The BBC has announced the launch of BBC iPlayer Radio, which is a new dedicated home for BBC radio across multiple platforms.
With BBC iPlayer Radio, BBC radio is now with you wherever you go:
” Wake up to a BBC station and listen on the move with the new smartphone app
” Discover BBC content with a new radio experience across PC, mobile and tablet
” Catch-up any time one wants via access to on-demand content, clips, videos and downloads
BBC iPlayer Radio app for smartphones The brand new BBC iPlayer Radio smartphone app, available on iOS with Android to follow soon, transforms your access to BBC radio programmes. With the app, you can wake up with your favourite breakfast show and instantly find BBC radio at one‘s fingertips:
” Set the alarm and wake up with your favourite DJ or programme
” Spin through the touchscreen dial and listen live to the whole range of BBC Radio stations
” Swipe to reveal on-demand catch-up content and videos on every station page
” Set programme reminders to ensure you never miss favourite shows
” Easily discover what tracks are playing and share with friends
New radio experience across PC, mobile and tablet BBC iPlayer Radio brings the on-demand experience of iPlayer together with new homepages for BBC radio stations, into one dedicated radio platform, making it even easier to listen to live, catch-up and archive content across devices.
At launch, BBC iPlayer Radio delivers live radio alongside videos, clips, downloads, social media feeds and more. In the coming months this will be further developed, as more access to content direct from DJs and presenters creates a two-way conversation between audience and studio.
BBC GM, programmes, On-Demand Daniel Danker said, “BBC iPlayer Radio is radio for an audience that expects to access our content anywhere: now you truly can take BBC Radio with you wherever you go.
“It‘s also radio for an audience that wants greater choice and control. They want to listen again when they choose, to personalise their listening experience, to share tracks they‘ve discovered with friends. BBC iPlayer Radio delivers all of these things, in a simple, consistent, easy to navigate way. At the heart of it is the BBC‘s quality radio programmes, and iPlayer Radio sets those programmes free like never before.”
BBC Audio and Music controller, multiplatform, interactive Mark Friend said, “BBC iPlayer Radio is the platform on which we will develop radio stations as fully multimedia brands so that as well as listen, audiences will be able to watch, share and engage with BBC radio. Our next steps will be to make live radio more interactive, make it easier for people to enjoy the BBC‘s vast audio archive and strengthen radio‘s position as the number one place for discovering music in the UK.”
Applications
Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
