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Archive of Indian Music to digitise and preserve old and rare gramophone records
NEW DELHI: An ‘Archive of Indian Music‘ (AIM) has been established in the Indira Gandhi National Centre for the Arts in a unique first-of-its kind effort to digitise and preserve old and rare gramophone records.
This is because many of these rare records are on the verge of destruction and would be lost forever without timely action.
The Archive was launched by External Affairs Minister Salman Khurshid in the presence of renowned classical dance exponent and AIM Advisory board member Padma Vibhushan Dr. Sonal Mansingh, historian and archivist Dr. Boria Majumdar, IGNCA Member Secretary Dipali Khanna, and renowned author/historian and founder-trustee of AIM Vikram Sampath.
AIM is the brain-child of Bangalore based author/historian and Sahitya Academy winner, Vikram Sampath and has been established with the generous help of T V Mohandas Pai, chairman of Manipal Global Education.
The main objective of AIM is to create the first digital sound archive of India and disseminate the content freely among all music lovers through an online portal and through innovative ways like audio exhibitions, listening kiosks, guided listening sessions etc. and by taking it to the youth in schools and colleges and giving them a new perspective of looking at Indian history – through sound.
The range of gramophone records that will be restored include Hindustani and Carnatic classical music, Folk music, Early Cinema, Theatre, Speeches of great leaders of the country and voices of common Indians that were recorded starting 1902.
Pai believes that ‘AIM is a brilliant initiative to refurbish the rich musical tradition left behind by our ancestors, it is a unique concept that provides us with an opportunity to access the rich audio records that we have inherited and we are extremely proud of. In this day where only material gains matter to people, I am delighted to see a young man like Sampath who has worked on this with unparalleled passion and zeal and hence I came forward readily to support his dream and help it materialize.”
Sampath added, “India‘s musical inheritance is a larger aspect of its identity in the world of music. AIM is an intellectual property created to save these vintage recordings for the future generations to know and be proud of the work created by the musical geniuses of our country. It breaks my heart to see this valuable cultural inheritance rot in the most despicable manner in flea markets and Kabadi shops across India. On a war-footing, we hope to reverse this trend and have set ambitious targets for ourselves – including restoration of 100,000 records within the next five years and construction of a National Sound Archive of India in Bangalore, with parallel centers in other parts of India. Equally important is disseminating this archived material for the public at large as it is the treasure that every Indian has inherited and has a rightful access to”
Established in 2011, the Trust has set up an office in association with the Manipal Centre for Philosophy and Humanities in Bangalore and imported state-of-the-art machinery to digitise old gramophone records.
The website of AIM www.archiveofindianmusic.org features around 200 artistes and nearly 1000 tracks at present – all of which can be accessed completely freely and sitting at home. Rare tracks including Gandhiji‘s Spiritual Message that he recorded in 1931 in England, the country‘s first recording by Gauhar Jaan in 1902, Tagore reciting his Bengali poetry, the first recording of the National Anthem by the Viswa Bharati Chorus, the first recording of M S Subbulakshmi as a child of nine years are just a few of the valuable gems in the website. The Archive has already collected nearly 10,000 old and vintage gramophone shellac and vinyl plates from various parts of India for purposes of restoration.
AIM has trustees from all over India and is guided by an advisory board comprising of some of the most eminent artistes of the country – filmmaker Shyam Benegal, danseuse Sonal Man Singh, Chinmaya Gharekhan of IGNCA, Bombay Jayashri, Dr. Jayanthi Kumaresh, Pt. Vijay Kichlu, VAK Ranga Rao, Alarmel Valli, Dr. Shyamala G Bhave, Lalith Rao, Nandini Ramani, VAK Ranga Rao, Arundhati Ghosh of IFA, and Bhaskar Mitra of Sangeet Ashram Kolkata.
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
