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Aptech to acquire Maya Entertainment for Rs 760 mn
MUMBAI: The IT education and training services provider Aptech Ltd has agreed to buyout the animation and multimedia education company Maya Entertainment Ltd (MEL) for an enterprise value of Rs 760 million in cash and stock deal.
With the deal in place, Aptech will expand its footprint in the animation education business with 70 Maya Academy of Advanced Cinematics (MAAC) centers. Aptech has around 150 centers under Arena Multimedia brand.
Aptech said that its board has approved the proposal to acquire up to 100 per cent of the share capital of MEL, subject to the execution of necessary definitive agreements.
Aptech will issue 2.25 million preferential shares to some of the MEL shareholders as part of the deal, the company said. It will also issue new shares by way of preferential allotment to certain shareholders of MEL.
At present, Enam Securities holds 45 per cent stake in MEL while Bhukhanwala Holdings holds 20 per cent and Intel Capital, with three rounds of funding, around 12 per cent.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
