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Ameba to launch AmebaTV.com in North America
MUMBAI: Ameba, the Winnipeg based IPTV system for kid‘s entertainment, has taken delivery of its proprietary set-top boxes in preparation for its North American launch of AmebaTV.com.
The new portal is designed to deliver safe children‘s entertainment which is commercial free directly to television viewers via the Internet.
“Taking delivery of our set-top boxes is a milestone in our plan to bring children a truly safe television entertainment environment that is designed to put control over programming choices in the hands of parents. We will provide producers with easy access to a profitable no-risk system for direct digital distribution of their content,” said Ameba President Tony Havelka.
At AmebaTV.com parents can select a range of titles from the AmebaTV.com website and download content to the Ameba set-top box. Children can select the titles they want to watch from the parent approved list on their TV.
For producers, Ameba offers a revenue model based on consumption. Once the digital content is on Ameba, the royalties begin. If content is not yet in a digital format, Ameba will pay to have the content digitised in advance, recouping the costs from the royalty stream. Digital files can be transferred back to the programmer at any time free of charge.
Only the content transfers to Ameba and not the rights. So rights holders are free to add or remove content as they see fit, giving them full control of their content on the Ameba platform.
AmebaTV.com maintains a library of 500 hours of commercial free live-action and animated age-appropriate content from producers including Decode Entertainment, Breakthrough New Media and Casablanca Kids.
The programming slate includes SkinnamarinkTV, Wee Sing Train, Mother Goose Club, I‘m BoHUNKy-Dory, Olivers Adventures, Rainbow Fish, Hoobs, and I Love Mummy.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
