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Ameba to launch AmebaTV.com in North America
MUMBAI: Ameba, the Winnipeg based IPTV system for kid‘s entertainment, has taken delivery of its proprietary set-top boxes in preparation for its North American launch of AmebaTV.com.
The new portal is designed to deliver safe children‘s entertainment which is commercial free directly to television viewers via the Internet.
“Taking delivery of our set-top boxes is a milestone in our plan to bring children a truly safe television entertainment environment that is designed to put control over programming choices in the hands of parents. We will provide producers with easy access to a profitable no-risk system for direct digital distribution of their content,” said Ameba President Tony Havelka.
At AmebaTV.com parents can select a range of titles from the AmebaTV.com website and download content to the Ameba set-top box. Children can select the titles they want to watch from the parent approved list on their TV.
For producers, Ameba offers a revenue model based on consumption. Once the digital content is on Ameba, the royalties begin. If content is not yet in a digital format, Ameba will pay to have the content digitised in advance, recouping the costs from the royalty stream. Digital files can be transferred back to the programmer at any time free of charge.
Only the content transfers to Ameba and not the rights. So rights holders are free to add or remove content as they see fit, giving them full control of their content on the Ameba platform.
AmebaTV.com maintains a library of 500 hours of commercial free live-action and animated age-appropriate content from producers including Decode Entertainment, Breakthrough New Media and Casablanca Kids.
The programming slate includes SkinnamarinkTV, Wee Sing Train, Mother Goose Club, I‘m BoHUNKy-Dory, Olivers Adventures, Rainbow Fish, Hoobs, and I Love Mummy.
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
