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Alcatel-Lucent, Ukraine’s Ether spin off mobile broadcast television
MUMBAI: Alcatel-Lucent and Ukrainian Television and Radio Company Ether have announced they have successfully completed field tests that demonstrated for the first time ever in a live network the viability of the DVB-SH format (Digital Video Broadcasting – Satellite services on Handhelds) using the UHF band – a band typically used for residential television broadcasting and mobile broadcasting DVB-H.
This test showed an increase of coverage by DVB-SH through the UHF band (compared with legacy DVB-H networks and technologies). The test results are presented on Alcatel-Lucent’s booth at the Sviaz-Expocomm-2010 tradeshow in Moscow.
Ether is Ukrainian telecom operator with a license for digital broadcasting in the DVB-H standard. The scope of this live trial included testing of both the coverage and bandwidth/viability of DVB-SH over UHF and leveraged multimedia broadcast technologyand equipment (modulators and mobile end-user terminals) from Alcatel-Lucent. It also included Alcatel-Lucent system integration and network optimization consulting services which enabled operator Ether to re-use to the maximum extent possible their existing third party equipment.
The DVB-SH standard, part of the DVB family and adopted by ETSI since 2008, is an evolution of DVB-T and DVB-H. As a hybrid system DVB-SH enables direct reception of multimedia broadcast content both via terrestrial repeaters and also to complement distribution via satellite. It also enables hybrid terrestrial broadcasting to both mobile and fixed TV services in the same multiplex. DVB-SH is increasingly seen as the technology of choice for mass broadcasting of television to a broad number of user devices simultaneously.
Ether CTO Viktor Galich says, “Being an innovative company, Ether continues to explore new, cutting-edge technology for consumer applications. That is why we decided to perform analysis of this new technical approachwith Alcatel-Lucent and we are glad to be the first company in the industry, which has tested possibilities of DVB-SH over the UHF band.”
Alcatel-Lucent multimedia broadcast technologies manager Herbert Mittermayr sats, “Alcatel-Lucent has been occupying leading positions in DVB-SH for a long time already. Providing world class technology as well as our multimedia integration services to companies like Ether, we continue in our mission to partner with our customers by delivering them targeted consulting and equipment that they need to successfully validate and launch their multimedia services.”
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
