Applications
Akai unveils LCD, LED TV lineup in India
MUMBAI: Japanese consumer electronics brand Akai has announced the launch of its new range of LEDs and LCD televisions in India.
The company has launched two new models of LED TVs and one new model for LCD TV. The range includes India‘s first 29 inch ultra slim LED with only 9 mm narrow bezel (model LED29E12) whose initial response has been extremely encouraging.
Akai India is targeting a growth of 50 per cent in the next quarter with its diverse range of LEDs, High Definition LCDs and CRT televisions.
Akai India MD Pranay Dhabhai said, “With our new range of affordably priced and technologically superior LEDs and LCD TVs, we hope to make a strong value proposition to the buyer in the Indian hinterland across smaller towns and villages.We are targeting a growth of 50 percent in the festive season and our innovative launches coupled with festive offers and discounts will further help us achieve these figures”.
Akai stated that its new 29-inch LED TV 29E12 has a narrow bezel of only 9 mm, possibly the narrowest amongst the available LEDs in India. There is a Blu-ray USB feature that allows the user to enjoy playback of full HD movies straight on the LED TV through the provided two USB slots. Besides, full HD format, these USB slots have capability of playing all other popular movie, picture and music formats.
Other key features include natura light technology with dynamic back light, brushed finish, 3D dynamic noise reduction, 3D comb filter and dynamic skin correction. The model with 236 channels also allows one to pack in sports, movies and games with a backlit picture, amplified and enhanced surround sound, and the convenience of sleep timer and picture freeze. It also supports USB 2.0 for both movies and still photos.
Akai 40-inch Full HD LED Television model Takashi 40 comes with narrow bezel of 12 mm and displays super-high resolution of 1920 x 1080 pixels. Akai Takashi 40 LED has 3 HDMI slots which allows the user to stream high definition content from Blu-ray players, laptops, camera and other devices. It has special features like dynamic skin correction, natura light technology, 3D comb filter, 3D noise reduction. Like the 29 inch LED, Takashi 40 is also equipped with Blu ray USB feature which has capability of playing all popular Full HD movies, picture and music formats. The model is available across India at leading retail outlets.
Akai 15-inch LCD TV model Cutie comes with a USB Blu-ray player which allows playing all popular Full HD movies, indeed a first-of-its-kind for the size and segment of LCD. Also, Cutie has digital photo frame feature which allows one to store numerous pictures in USB and use the product as a photo frame. The high definition television comes with dynamic contrast of 100000:1 and a strong sound of 200W PMPO stereo.
Applications
Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
