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Airtel introduces 50 mbps broadband service
MUMBAI: Bharti Airtel has introduced 50 Mbps broadband, the fastest wireline broadband for its consumer segment on Very High Speed Digital Subscriber Line (VDSL2) in the country.
Initially the service would be available in a few locations in Delhi and Gurgaon. It introduced its 16 Mbps plans last year.
Bharti Airtel joint president-telemedia services K Srinivas said, “Airtel, with this step, brings in a world class experience for its broadband customers. We are delighted to introduce 50 Mbps speed – the fastest, wired broadband service on next generation VDSL2 technology. This ultra-fast broadband connection will allow customers, the convenience to download songs in seconds and full length feature films in less than three minutes.”
Powered by Airtel’s Carrier Ethernet Network, the service will be initially available in select few locations in Delhi and Gurgaon, with phased roll-out in cities of Mumbai, Chennai and Bangalore. Customers can avail the following plans for ultra high-speed broadband:
A. 50 MBPS for Rs 8999 per month, experience 50 Mbps broadband speed with free data transfer upto 200 GB and additional free value added services (VAS) like Parallel Ringing, Website Builder (Basic), PC Secure (Anti-Virus software), Online Storage, Unlimited Gaming on Games on Demand.
B. 30 MBPS – @ Rs. 7999 per month, experience 30 Mbps broadband speed with free data transfer upto 200GB and additional free VAS like Parallel Ringing, Website Builder (Basic), PC Secure (Anti-Virus software), Online Storage, Unlimited Gaming on Games on Demand.
VDSL2 is the newest and most advanced standard of DSL broadband wire line communications. It is designed to support the wide deployment of Triple Play services such as voice, video, data, IPTV, high definition television (HDTV) and interactive gaming. VDSL2 also enables customers to stream HD Content anywhere from the internet world as well.
Airtel provides broadband (DSL) and telephone services (fixed line) in 94 cities and had 29,88,545 customers as on December 31, 2009, of which 41.5 per cent were subscribing to broadband/ internet services.
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
