Airtel gives free Twitter access to its users

MUMBAI: Bharti Airtel has announced that its mobile customers in India will be able to access Twitter on their mobile phones for free till 1 March 2012.

Users can avail this facility by visiting http://mobile.twitter.com or they can also use SMS shortcode 53000 to sign up for Twitter and even Tweet or receive Tweets from specified users.

Bharti Airtel CMO – consumer business N Rajaram said, “Today‘s discerning Indian customer is increasingly relying on the mobile device for accessing everything from emails to music to social networks. In conjunction with this trend, we are pleased to introduce 90 days of free access to Twitter for mobile users in India, first on Airtel. With this, 170 million+ Airtel mobile customers will now potentially be able to enjoy Twitter‘s rich interface on their mobile web browsers or access updates posted by specific users through SMS notifications free of charge.”
 
“This initiative will introduce new users to an exciting world of possibilities that mobile internet enables, thus providing an impetus to data services market. Airtel has always been committed to delivering experiences that are innovative and relevant for customers. This launch reinforces our focus on this promise and adds to our list of many industry firsts” he added.