Applications
Airtel digital TV subscribers can record programmes via internet
NEW DELHI: Airtel digital TV has extended its recording capability via the internet. Airtel digital TV recorder customers can now record programmes by logging into their Self Care account on www.airtel.in/digitaltv. They can click on “Program Guide” at the top navigation bar to access the feature.
Said Bharti Airtel CMO – DTH Sugato Banerji, “Our internet recording feature for the Airtel digital TV recorder is consistent to our efforts of driving innovation based on a deep understanding of the consumer that makes technology relevant and useful for them. Our unique mobile recording feature has been excellently received by consumers. With the addition of the internet recording capability, we further empower our Airtel digital TV Recorder customers to make the most of their busy schedules while still keeping up with their favourite TV programmes.”
Besides replicating the appeal of its mobile recording application, the intuitive user interface has also introduced some other innovative features for its Internet Recording offering. Launching the feature takes the user to a grid view of channel-wise listing of programmes by time.
In what is another unique feature, Airtel digital TV customers can browse the Programme Guide by Genre, Channel; Search by Time/Program name. One can also view programs in advance and jump directly to Favourite Channels.
The Record functionality will be available to new and existing Airtel digital TV Recorder customers. Clicking on any programme gives the programme details. If customers want to record, they can just click on the Record button to schedule a recording. The recorder has to be on the Power mode at home and the chosen programme will automatically get recorded. The simple one-click procedure is similar to that on the unique Airtel digital TV mobile application that is both handset and operator agnostic.
Self Care on www.airtel.in/digitaltv also enables Airtel digital TV customers to view their account balance, recharge their account, order movies and add or remove top ups.
Applications
Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
