Airtel digital TV (HD) recognised ‘Product of the year 2012’ in survey

NEW DELHI: Airtel digital TV (HD), the DTH service by Bharti Airtel, has been recognised as ‘Product of the year 2012’ in an independent survey conducted by the research team AC Nielsen.

Product of the year is an internationally recognised standard that celebrates, champions and rewards the best innovations in retail basis feedback of consumers.

Bharti Airtel CEO (DTH) Shashi Arora said, “For us at Airtel, the genesis of all our innovations lies in the requirements of our customers. Therefore, this accolade is truly a fitting endorsement of our customer centric approach. It is also an acknowledgement of the hard work put in by our team since the launch of Airtel digital TV in India. Rest assured, we will continue to raise the bar for offering the best in digital TV for our stakeholders”.

To participate, companies have to first nominate the product which is subsequently funneled down by a panel of eminent citizens and very senior media people. The shortlisted names are put through an independent and 100 per cent face to face consumer survey conducted by Nielsen across 30,000 respondents in 36 markets.