Applications
Aircel partners Oracle for business expansion
MUMBAI: Communications company Aircel has announced partnership with Oracle to deploy Oracle Communications Services Gatekeeper and Oracle Fusion Middleware on its platform.
The deal will provide Aircel a scalable and personalised content delivery platform for new revenue generation, the company said.
Aircel claims more than 31 million customers in 18 circles (states) and have ambitious plans to grow to more than 50 million customers this year. Earlier, Oracle had deployed its communications service fulfillment software, Siebel CRM, and Oracle Database.
With the new deal, Aircel will be able to offer a new personalised multi-channel content portal where customers can access a large catalog of messaging, images, music, videos, games, news and regional services; and support flexible billing and delivery models. It will allow customers to manage real-time content, searches and subscription offerings via SMS requests, interactive voice response (IVR) and the multi-channel portal.
Additionally, Oracle Communications Services Gatekeeper will enable Aircel to offer a secure partner self-service web portal that makes it easier for third-party content providers to rapidly onboard and scale their content and applications, and manage offerings within their own micro-portals; support new and flexible pricing strategies and accelerate the development of new communication applications; and monetise and generate incremental revenue from its network.
“Aircel plans to leverage open standards-based service delivery platform solutions as the basis for delivering interactive and personalized data services for our customers,” Aircel COO Gurdeep Singh said.
Added Aircel chief information officer Ravinder Jain, “We partnered with Oracle to help maintain our leading edge in the communications industry. Oracle solutions such as Oracle Communications Services Gatekeeper and Oracle Fusion Middleware offer us the competitive advantage of reaching the market faster with integrated solutions.”
Applications
Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
