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Aircel launches 3G mobile services
BANGALORE: Following the leads of Tata Docmo in November and Airtel in December last year, Aircel announced the roll out of its 3G mobile services in India. Yesterday it was in Chennai, today in Bangalore and a couple of other cities, and by middle of March Aircel plans to complete the roll out across all the 13 circles that the player has been granted 3G licences.
Aircel COO Gurdeep Singh who launched the services said, “The launch of 3G services on Aircel will address the high speed digital needs of the consumers, thus unleashing the power of the Internet further creating opportunities for education, employment, engagement and entertainment which will empower the consumers and impact their lifestyle.”
Among the value added services that Aircel will offer on its 3G platform includes Pocket TV. “We will be offering a bouquet of channels priced at around Rs 150 plus Rs 30 for regional pack, excluding the Sun Network. A subscriber could watch television 24×7 at these prices. These services should gradually roll out with the other value added services that we will offer. The content aggregator is Aplya,” revealed Singh while speaking with www.indiantelevision.com.
“At Aircel offer Aircel Pocket Internet, Aircel Pocket Apps store, Aircel Apollo Mobile Health Care and the first ever Facebook Voice Updates on Aircel. The base rate for Aircel 3G data plans is 3paise per 10KB. There are dynamic bundled plans for the students, executives, and heavy users addressing all their needs enabling them with Voice, SMS as well as 3G data on Aircel. At an all inclusive price of Rs.132, Rs. 252, Rs. 502 and Rs.802 the consumers can enjoy 75MB, 150MB, 350MB & 1024MB data respectively for a month with inbuilt voice & SMS. In addition to this, we have attractive data plans which ensure high speed experience at Rs. 92 for 100 MB. Then there are attractive Aircel 3G Dongle plans for you to stay connected on the move and get the best of high speed surfing”, further informed Singh.
Apart from a very robust retail presence, Aircel will provide a range of both prepaid and postpaid 3G products and services. Along with the 13 3G licences, Aircel also has licences across 22 circles in the country for 2G services and 8 licenses for Broadband Access Wireless (BWA) access.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
