Adobe, Turner Broadcasting System broaden alliance

MUMBAI: Adobe Systems has broadened its strategic media technology alliance with Turner Broadcasting System (TBS), initially announced in March this year.

This expansion of the alliance is focused on efforts to take advantage of the extensibility of Adobe’s video production toolset to create a cross-location editing environment that is faster and more efficient format capable than today’s broadcast industry workflows.

The initial goal of the extended alliance is to leverage Adobe’s video editing solutions, including Adobe Premiere® Pro CS4 software to advance the speed and efficiency of video editing workflows at Turner including its news production environments.

Says TBS CTO Scott Teissler, “Turner had earlier formed a strategic technical alliance with Adobe because of our shared interest in creating and maintaining meta data to enhance and accompany our digital media distribution. This has led us to a further shared interest in digital media workflows within our production environments, including our news environments. “We are finding that Adobe’s product infrastructure and our workflow experience and other integration partners are combining to produce an ingest-to-edit-to-air architecture up to our fairly demanding performance requirements.”