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Adobe powers Reliance’s animated film Krishna aur Kans
MUMBAI: “Krishna aur Kans”, an animated feature film presented by Reliance Animation, has been powered by Adobe technologies including Adobe Flash Professional, Adobe Premiere Pro, After Effects and Photoshop, said Adobe Systems.
Set for release on 3 August, Krishna aur Kans will be India’s first stereoscopic 3D animated feature film marking a milestone in the Indian animation industry.
A team of over 1,200 exceptional artists have worked over the last five and a half years on this movie using a host of Adobe technologies to bring to life the narrative of Krishna, who is set to mesmerize the audience with his charm and valour.
While most of the global releases (in Hindi, English, Tamil and Telugu) are in stereoscopic format, the film will also be released in 2D.
For this project, the team at Reliance Animation used Adobe Flash Professional and After Effects extensively, giving the age-old heritage of Indian story telling a digital avatar. The animation in the film has been done primarily using Adobe Flash software, crafting a magnum opus canvas to help viewers relive the time of Krishna.
Additionally, the film has been specially made to support multiple contemporary platforms such as theatres, televisions, computers, tablet devices and mobile screens. The team also used Adobe Premiere Pro as one of the key software in their workflow for offline editing.
“This film is a firm testament to the fact that Indian film makers and animators are capable of technical brilliance in film making and animation much touted in the west. Krishna aur Kans as an animated feature film assures ground-breaking quality and mastery of a gripping narrative,” said Reliance Animation Executive Producer of the film and CEO Ashish S K.
Commenting on the release of this film, Adobe Systems MD South Asia Umang Bedi said, “The Indian media and entertainment industry is undergoing a transformation as viewers today demand higher-quality and engaging content. We have been working closely with the team at Reliance Animation on this release and are absolutely excited with the level of technical excellence the team has brought into this animated feature. This film is set to raise the benchmark for the Indian animation industry, which has seen a robust growth over last few years.”
The voice cast of the film includes Om Puri playing the role of Kans and Juhi Chawla features as Mother Yashoda while Prachi Save plays Krishna. The film also features Manoj Bajpai, Anupam Kher, AK Hangal, Sachin & Supriya Pilgaokar and Mukesh Khanna lending their voices to various prominent characters.
The movie also features songs sung by Sunidhi Chauhan, Sonu Nigam, Shreya Ghoshal and Babul Supriyo. The music director of the film is Shantanu Moitra and the lyrics are written by Swanand Kirkire.
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
