Applications
Accenture acquires Nokia Siemens’ IPTV biz
MUMBAI: Consulting and outsourcing group Accenture said it has acquired the software and skills of Nokia Siemens Networks Internet Protocol television (IPTV) business. The terms of the transaction were not disclosed.
The newly-acquired IPTV software, assets and capabilities will be integrated with the Accenture Video Solution – a software product and a suite of services that enables companies to launch new over-the-top TV and services quickly and economically while reducing the initial costs of IT and infrastructure set-up – to create the industry’s most comprehensive, feature-rich video software and services platform currently available for video service providers and their subscribers.
The acquisition adds key IPTV skills and experience to Accenture’s existing over-the-top video capabilities, enabling Accenture to provide end-to-end technology integration services to any vendor for any video platform. Accenture will be able to help clients provide end users with a dynamic and interactive video experience with virtually any video content, in any format, across every network, on any device – from smart phones and tablets to personal computers and television sets.
Additionally, Accenture’s enhanced broadband video services – with a platform that manages seamless integration of devices – will give end users the ability to control their viewing experience, such as accessing content through a tablet, pausing whatever they may be watching and continuing to view that content at a later time – at home on a TV, a laptop computer, smart phone, or tablet.
“The combination of Nokia Siemens Networks’ IPTV assets with Accenture’s over-the-top TV software and capabilities, will deliver an exciting new combination of services to the global video industry,” said Accenture’s Media & Entertainment industry group MD Marco Vernocchi. “The scalable and flexible end solution we are creating will help video service providers dramatically change the way they approach content distribution while balancing costs.”
“Consumers want to control the content they view, but they also want to manage where and when they view that content,” said Vernocchi. “They also want to be able to choose the device on which the content is delivered. Consumers also want the flexibility to watch a video while posting comments on social media sites or chatting with their friends about the content they are viewing. Access to content in a personalized way is here to stay, and we can expect to see even more features that allow users to make viewing a personal, mobile, dynamic video experience.”
Applications
Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
