Applications
9XO to launch music store with Techzone
MUMBAI: 9XO, the international music channel from 9X Media, is launching an international online music store in association with Techzone, aggregators, developers, publishers and distributors of Entertainment content.
The online store will be called www.9XO.56060.in.
It has collection of the “best” of international music which can be downloaded by music enthusiasts on to their computers and personal devices, the company said.
Besides the international music store, 9XO in association with Techzone has also created WAP Portal to download videos, wallpapers, ring tones and audio packs 9X Media SVP- digital Vibha Gosher said, “9XO viewers can now consume the best international music through the online store and the WAP portal. The availability of a large repertoire of international songs on the store will definitely make it the preferred destination for international music enthusiasts.”
The 9X Jalwa WAP portal revives the golden era of music where users can browse and download the Timeless Bollywood Hits from movies including Sholay, Abhimaan, Silsila, etc. The WAP destination offers full Songs, Dialogues, Wallpapers, Videos, and Audio Packs,” Gosher added.
Techzone director Naveen Bhandari said, “Our users are mobile and internet savvy and the online store is a part of our efforts to make the entire gamut of international music available to consumers legally and at a very affordable price. Besides, we have also launched a WAP portal for 9X Jalwa offering Timeless Bollywood Hits. We are sure to delight our users with the large library of songs and video titles available through our online store and on our WAP portal.”
Applications
Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
