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7Seas Technologies launches 3D PC racing game ‘Kraze’
MUMBAI: 7Seas Technologies, the Hyderabad-based independent games development company, has announced the launch of its first 3D racing game concept for the PC Windows platform with multi-genre content, Kraze.
Kraze, the first-ever PC racing game to be developed in India, was launched by Tollywood hero Nandamuri Balakrishna.
Kraze has been developed for the mass market with an investment of Rs 20 million.
The salient features of Kraze include: 12 different vehicles with varying speed and handling, eight different locations around the world, off-road, rally, F1 and street race modes, championship, quick race and time trial, individual profiles and vehicle customisation.
7Seas Technologies MD Maruti Sankar says, “Kraze is targeted at both amateurs as well as young gamers. With the Indian gaming market fast evolving, we hope to see good results from Kraze. The game is competitively priced which suits the Indian gamer.” He addd that the $2 million company is also contemplating to create a new line of games based on this unique gaming concept.
For publishing and distribution of Kraze, 7Seas has joined hands with Hyderabad-based Comprint for the Indian market and with UK-based Candella Systems Limited for the overseas market. With these publishing and distribution collaborations in place, Kraze will now be for sale at more than 275 premier retail chain stores throughout India through Comprint. These include Landmark, Odyssey, Music World, Crossword, Planet M, Big Bazaar and Central stores. Besides, the Kraze game will be available across Comprint‘s ‘GameX‘ outlets and shop-in-shops.
The game will be retailed in the stores for Rs 199 per CD.
“Kraze will be available at all leading retail stores in the International markets through Candella Systems from the year 2010,” Sanker adds.
Kraze will also be available for purchase via digital distribution portals such as gamestreamer.com, onlinerealgames.com and www.indiaplaza.in/kraze (an online store). Through this initiative, Kraze game will be available to consumers online as well as offline.
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
