Applications
7Seas Entertainment partners with Mauj Mobile for distribution of android games
MUMBAI: 7Seas Entertainment has signed an agreement with India based mobile games distribution company, Mauj Mobile and their global apps store Mobango for distribution of its Android-based mobile games in India.
The games are ‘The Dark Man‘ and ‘Full Fill‘. While ‘The Dark Man‘ is a physics-based puzzle game, ‘Full Fill ‘ is an arcade game.
7Seas Entertainment Limited MD L Maruti Shanker said, “We are delighted to be working with Mauj as they are pioneers in providing mobile internet services in India. With the mobile gaming industry being an attractive market in India, we are planning to enter into more channel distribution tie-ups in India.”
‘The Dark Man‘ challenges the user to get through each level till 30 levels. In this game, the player dons the role of an archer and there are different interesting targets (apples) on the characters‘ heads. The player needs to shoot the apples off their heads without shooting the characters. If the player misses the target and gets to shoot the person, the player fails to move to the next level.
‘Full Fill‘ game contains 100 levels. The aim of the game is to fill at least 75 percent of the space with shaped objects to complete a level. The player can enjoy the game in two modes- Level Mode and Challenge Mode. In the Level mode, the gamer has to fill one-third of the area with the given lives. Other game modes include ‘Time challenge mode‘, ‘Life challenge mode‘, ‘Number challenge mode‘ and ‘Shape challenge mode‘.
Applications
Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
