Applications
7Seas Entertainment integrates with Facebook
MUMBAI: Indian games company, 7Seas Entertainment, has integrated with Facebook to allow players to log into onlinerealgames.com or neodelight.com with their Facebook account and share relevant gaming content including social plug-ins.
With this integration, the company looks forward to assisting and reaching and doubling its user base by the year-end.
The Hyderabad-based Independent IP-based game development company has also has added a social gaming platform to its online casual gaming portals, www.neodelight.com and www.onlinerealgames.com.
The two portals already have over 500 high-scored games across all genres in their kitty.
Besides adding friends and inviting them on the new social gaming platform, the user can play a game, make a comment, challenge his friend‘s moves and take an active part without bothering about whether they had something awesome to say or post pictures.
The platform also enables the ‘registered players’ to play games with each other by forming ‘custom-friendly’ leagues and play games as a team or create his own avatar.
Facebook users will have the advantage of having an access to all the features of www.onlinerealgames.com and www.neodelight.com, besides their regular Facebook features.
Talking about the integration with Facebook, 7Seas Entertainment MD L. Maruti Sanker said, “There has been an explosion of social gaming out there in the online world. The best part of social games is ‘awareness of others’ ‘actions in games’. The primary objective behind launching this social gaming platform is to target a broad audience of users.”
According to a recent report from Business Insights, the social gaming market encapsulates nearly 600 million users and was worth nearly $1.5 billion worldwide in 2010.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
