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3D Net to offer a 3D look at Indianapolis 500
MUMBAI: US 3D television channel 3net, the joint venture 3D network from Sony, Discovery and Imax, will give viewers a look at the events and personalities involved in the historic 100th running of the Indianapolis 500.
The announcement was made by 3net president and CEO Tom Cosgrove. The one hour special, ‘On The Inside Line: The Indy 500‘, will include the world‘s first 3D coverage of the event, including an in-depth look at the event preparations and the action of race day as seen through the eyes of drivers — Tony Kanaan, Helio Castroneves, Simona de Silvestro, Will Power and more.
Cosgrove said,”We plan to fully leverage our unprecedented access to this historic event – capturing the pageantry of the 100th Anniversary and the emotion and intensity of race day – to bring audiences the most compelling 3D programming event possible. 3net is dedicated to breaking new ground in creating programming genres that are most compelling in 3D, and this first-ever ‘sportumentary‘ about America‘s greatest race further emphasizes that commitment.”
The show will give viewers a look at the spectacle of the Indianapolis 500, starting with a look back at the history of the greatest spectacle in racing, including 3D coverage of pre-race fanfare such as the Festival Parade, Pole Day, Bump Day and Carb Day. The day of the race, 3net will be in the garage for last minute preparations, team meetings and the pre-race ceremony.
During the race, 3net will follow the action from the unique point of view of the featured drivers, with 3D cameras in the pits and around the crews supporting the Castroneves, Kanaan and Hinchcliffe teams as they monitor the race, strategise pit stops and advise their drivers. Additional 3D cameras featured on-car, on-track and around the race will compliment the comprehensive 3D experience.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
