The digital shelf is changing discovery, packaging, promotions and brand loyalty
The Raipur-based FMCG company's #RoleReversal campaign trades online wishes for real meals in real kitchens
Spice brand reinforces trust-led positioning amid growth and funding push.
Former Mamaearth executive to drive planning, logistics and digitisation across channels
2025 saw FMCG brands rethink strategies to balance growth, trust, and smarter spending
