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MUMBAI: Despite the apparent low barriers to entry, the internet ad market is highly polarised and just four companies control 64 per cent of all global...
MUMBAI: The Indian Premier League (IPL) has come back to haunt the Hindi general entertainment channels (GECs) again as the cricketing extravaganza has shaved off 110...
MUMBAI: Sony India has consolidated the media duties of all its businesses under IPG Mediabrands’ Initiative, giving the agency new businesses worth Rs 1.5 billion. Initiative...
MUMBAI: ZenithOptimedia has won the mandate to handle Siemens‘ media account for India. The account size is pegged at Rs 150 to 200 million. The account...
MUMBAI: ZenithOptimedia has retained the media account of multinational consumer goods company Reckitt Benckiser. There was a full pitch on cost and strategy that the client...
