The 360-degree campaign #HelmetOn included ATL and BTL activations.
The ZEE5 original film recorded viewership in over 190 countries.
The appointment is in line with ZEE5’s expansion plans in the southern markets.
Dhal will expand the company's operations & establish new partnerships globally.
The 'Rajj Ke Vekho' initiative aims to bridge the gap between TV watching audiences and OTT users.