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MUMBAI: Events and movie premieres have always helped the Hindi general entertainment channels (GECs) to attract more audiences than they usually do. This time it’s Colors...
MUMBAI: Zee TV was the only Hindi GEC with significant gains in week six of 2013 at 243 gross rating points (GRPs), allowing it to narrow...
MUMBAI: 2013 is turning out to be a fluid market for the Hindi general entertainment channels (GECs). With the fight for the top position becoming tougher,...
BENGALURU: Zee TV, despite a slide in its ranking, was ahead of all Hindi GECs in the third edition of The Brand Trust Report India Study...
MUMBAI: After stepping into the second rank in the Hindi GEC (general entertainment channel) hierarchy, Zee TV has taken a week to climb to the tentpole...
