MAM
‘Khiladi 786’ premiere catapults Colors to No. 2
MUMBAI: Events and movie premieres have always helped the Hindi general entertainment channels (GECs) to attract more audiences than they usually do. This time it’s Colors that has gained from this strategy.
Colors had premiered Akshay Kumar-starrer ‘Khiladi 786’ on 23 January that rated a whopping 5.1 TVR for a three-hour run. The first airing of the movie on Indian television not only contributed around 30 GRPs to the channel’s overall week’s collection of 235 GRPs (last week 205) but also propelled it to the No. 2 spot in the Hindi GEC hierarchy.
The other movie premieres this year on Hindi GECs were ‘Son of Sardar’ that recorded 3.9 TVR on Star Plus and ‘Student of the Year’ that registered a TVR of 4.2 on Sony Entertainment Television (Set).
Star Plus continued to maintain its leadership position in the genre, despite the loss of 11 GRPs in the week ended 23 February. As per TAM data (HSM including 5 new LC1 markets, C&S, 4+) sourced from a channel, Star Plus clocked 248 GRPs as few of its shows lost eyeballs. Its recently launched celebrity dancing reality show ‘Nach Baliye’ recorded 2.3 TVR (last week 2.9).
Meanwhile, Zee TV added five GRPs to its last week’s tally but slipped to No.3 position. The channel had launched a new reality show ‘India‘s Best Dramebaaz’ that notched 3.5 TVR.
Incidentally, ‘India’s Best Dramebaaz’ was the highest rated non-fiction show of the week, followed by Nach Baliye.
After ‘Dance India Dance’ and ‘Sa Re Ga Ma Pa’, ‘India’s Best Dramebaaz’ is Zee TV’s homegrown talent hunt show that grooms kids as actors and tests their creativity, spontaneity and acting ability. The other shows of the channel have seen marginal difference in their ratings.
Week 8 of 2013 was good for Set as it added 24 GRPs to collect 188 points in its kitty. The channel had aired its annual Bollywood Award property, ‘Filmfare Awards’ that got a rating of 3.6 TVR for a four-hour run on 17 February, contributing to around 29 GRPs to the channel.
The other award shows that have aired on competing channels so far this year are Zee Cine Awards on Zee TV and Colors Screen Awards on Colors. Both the shows clocked 3.9 TVR in their first airing.
Life OK continues to be at No.5 as it closed the week with 144 GRPs (last week 142), while Sab followed with 138 GRPs (last week 136).
Sahara One with 24 GRPs (last week 26) remained at the bottom of the ladder.
Rising living costs, longer financial responsibilities, and changing household structures are reshaping how Indian families plan for long-term financial security. In this shifting environment, life insurance is increasingly being viewed as a core part of structured financial planning rather than an optional protection tool.
Securing Your Family’s Finances with Life Insurance
Life insurance plays a role in family financial planning by supporting income continuity and long‑term financial responsibilities in the event of an unexpected loss. With this coverage amount, the family can continue to maintain their daily needs, fund children’s education, repay debts, and meet other financial obligations.
Beyond basic financial protection, life insurance has expanded to support long‑term planning objectives, helping families manage education costs, liabilities, and continuity of income.
Retirement Benefits with Life Insurance
As India’s workforce becomes more conscious of post‑retirement income security, life insurance is increasingly linked with retirement planning. Regular income options integrated into insurance products are being viewed to reduce dependence on external support systems later in life.
Save your Income Tax with Life Insurance
Tax efficiency remains one of the reasons families factor life insurance into financial planning, as it continues to be recognised under prevailing tax provisions as a long‑term savings and protection tool.
Policy Flexibility and Early Adoption Trends
Early adoption and flexible policy design have also contributed to growing relevance, as insurers respond to broader financial planning needs across different life stages.
How Life Insurance is Evolving for Family Financial Planning
- Easier Digital Access
Purchasing a life insurance policy no longer involves loads of paperwork, multiple visits to the insurance office, etc. With online options, purchasing and managing life insurance policies has become much easier.
You can compare various insurance plans online, get instant quotes for premiums, opt for paperless documentation, and avail of faster claim settlements. This also helps maintain transparency among policyholders.
- Growing Popularity of Term Insurance
Term insurance plans are becoming more popular because of their high coverage and affordability. This shift reflects a growing preference for high‑coverage, cost‑efficient protection aligned with practical family responsibilities.
- Focus on Long-term Family Goals
As financial planning becomes more structured and long‑term in nature, life insurance is increasingly viewed as foundational rather than supplementary. Its role in addressing income continuity, long‑term obligations, and evolving family needs explains why relevance continues to grow in today’s planning conversations.
