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Advertising – the shiny shop front of marketing, is famously not a fixed entity. It moves, morphs, adapts, transfigures, gets deformed and always rests with a...
MUMBAI: Hoichoi began its journey with its first original web series titled – Hello and became an instant hit with audience giving raving reviews. Thus, began...
MUMBAI: Video streaming service site YouTube has been carrying out trials to add more ads into videos. In Google’s new blog post, it explained that interrupting...
MUMBAI: Over the top (OTT) is no more a baby. The ecosystem has been eating and growing slowly, taking centre stage in several media and entertainment...
MUMBAI: In the last couple of years, over-the-top platforms have emerged as mainstream entertainment source going beyond “mail-metro-millennial” phenomenon for a sizeable population in India despite...
