The media technology firm returns as headline partner, teaming up with YouTube and media cartographer Evan Shapiro to kick off the industry's biggest content market
Creators can refine hooks and pacing before publishing as YouTube widens paid access
Report draws on 1,000 campaigns to connect audience strategy with media quality
Single-source panel links ad exposure with purchases, showing TV still drives most household reach
Adil Zainulbhai points to digital growth, news leadership and new platforms as key gains
